With a strategy-driven, data-obsessed approach, Eileen delivers creative innovation that articulates the brand vision and drives measurable success. She has spearheaded integrated briefs, ensuring every campaign is creatively robust and strategically sound. Most recently, she implemented and launched new DCO (Dynamic Creative Optimization) tools, fostering an innovative AI-driven approach to integrated marketing and enhancing the organization's ability to deliver personalized, real-time creative experiences.

Eileen’s results are clear: her efforts have driven 8% YOY growth in brand awareness in the East and 13% in the West, thanks to the innovative brand platform and elevated go-to-market (GTM) strategy she developed. These outcomes were reinforced by third-party validation from PC Magazine and Ookla awards, cementing the brand’s reputation as a trusted, high-performance provider.

Her expertise spans award-winning integrated marketing campaigns, product launches, media-driven demand generation, and sales channel optimization. Eileen confidently presents complex creative and media strategies to leadership, ensuring alignment with broader business goals and securing necessary buy-in.

At J.P. Morgan, Eileen led a digital-first transformation that reshaped the client journey. She managed a large global creative division, building trust with internal stakeholders and setting new standards for creativity. Her leadership resulted in the relaunch of the Private Bank’s website, generating $75MM in deposits within three months—evidence of her vision and ability to deliver results.

Beyond corporate achievements, Eileen founded Bullseye Design, Inc., a design management firm solving strategic design challenges. Her diverse expertise in product design, user experience, and brand revitalization has helped businesses modernize and thrive.

Eileen is strategy-driven and passionate about bringing award-winning campaigns to life. By blending innovative thinking, AI-driven tools, and a commitment to results, she drives long-term brand growth and business success. Her creative leadership continues to make her a formidable force in the marketing world.