Optimum Complete:
Evolution to establish Optimum Mobile

To drive deeper penetration into our Mobile product, we crafted a compelling bundle that we proudly dubbed "The Greatest Offer of All Time"—or "The GOAT" for short. Our team initially launched this concept and later brought in A-list star power to further boost awareness. Enter Derek Jeter, a living legend and the embodiment of greatness. By associating our campaign with "The GOAT," we added a layer of excitement and credibility that resonated with our audience. Our strategy included a vibrant activation that showcased Derek engaging with fans and highlighting the unbeatable value of our mobile bundle. This not only amplified our message but also ignited interest and engagement, leading to a significant lift in product awareness and impressive year-over-year growth in Mobile subscriptions. The combination of humor, star power, and an unbeatable offer made this campaign a slam dunk for Optimum!