Get Closer, Go Farther:
Brand Launch & Unified Positioning

We seamlessly unified our B2B and B2C visual strategies, positioning Optimum as the essential partner for every facet of life—from home to business. By emphasizing the boundless opportunities our product enables, we crafted a compelling narrative that demonstrated how Optimum connects people to what matters while empowering them to achieve more. This strategic integration bridged personal and professional realms, resulting in a threefold year-over-year increase in aided awareness, growing from 18% to 64% post-rebrand.