Where Local is Big Time:
Platform Evolution & Visual Modernization

This rebrand brought a fresh, engaging energy to our identity, making it more dynamic and approachable. By embracing humor and unexpected moments, we stood out from the competition. We created clear visual differentiation for B2B and B2C audiences, ensuring tailored messaging that resonated effectively. The campaign balanced nostalgia with modernity, delivering memorable experiences that elevated brand awareness by 8% in the East and 13% in the West through a sophisticated Go-To-Market strategy and targeted media plans.